How would your customers rate your content marketing strategy? Is it mediocre, or something truly remarkable? Here’s a hint: if it’s outstanding, your audience will let you know through their comments and shares. Thought leader Joe Pulizzi once shared a humorous story about a brand that thought their content was “good” because it was getting done. Unfortunately, that’s no longer [...]
Image source Brand perception does matter. But what is more important is how you create and position that perception among your customers. Studies have shown that 75% of purchase decisions are based on emotion. The organizations that place value-over-price considerations to win hearts are usually armed with a well-defined, genuinely likeable brand. The benefits of defining your organization’s values, voice, and [...]
While a social media department that exists in a silo is certainly better than none at all, it’s not nearly as effective as an integrated brand strategy. Social media is now the most popular online activity, accounting for 27% of time consumers spend on the internet. 74% of marketers consider their presence on Facebook, Twitter, Google+ and other major networks [...]
image source Creating a company image involves a lot of different moving parts, from design and copy to marketing and branding. These components work together to present the buying public with the most complete vision possible of your company’s mission and products. The world’s most recognizable companies have one thing in common: Their brand strategy always comes first. Apple, [...]
