In spite of rising wages, low employment rates, and a growing GDP, rumors and rumbles of a coming recession still have many companies looking for areas where costs can be cut and belts tightened. If that scenario resonates with you, then you’ll want these tips for making the most of your marketing budget in 2023. Rethink Your Goals If you’re [...]
It’s right around the corner; 2023 feels like it could be a bright, shiny new year for us, doesn’t it? We’ll leave the pandemic behind for good and embrace all the possibilities the future holds. Maybe everything will go back to “normal,” or maybe we’ll discover that buyer behaviors were permanently changed. The recession we’ve entered could continue, or we [...]
As a fractional CMO (Chief Marketing Officer) and long-time marketing executive, I’ve been told countless times that the marketing budget needs to be cut for one reason or another. In 2022, after a pandemic and at the door of a recession, “cutting the budget” is a constant refrain. No matter how many times I point out that marketing during a [...]
Marketing executives have a tough job in the manufacturing industry. Convincing the CEO and CFO that marketing is a revenue generator and not just another expense is difficult. There are a few reasons for this, the first of which is, well, that’s just “the way it has always been.” And the reason it has always been done this way is [...]
