Marketing is one of the world’s fastest-changing professions. A day in the life of a modern Marketing Manager can encompass analytics, content marketing, social media, graphic design, and much more. In a world where the majority of brands are increasing their spend on digital marketing, the best professionals are always looking for resources to make their workflow more efficient and [...]
Apple creates quality products for creatives. When I say McDonalds, you think convenience. You almost certainly associate BMW with luxury, and Nike with a sense of triumph. The instant word association of these world-famous brands is the product of careful and effective branding practices by their marketing teams. It’s the same reason why Coca Cola has nearly complete worldwide recognition. [...]
With all the buzz, articles, and how-to guides on how to create compelling content, it is easy to be overwhelmed and bewildered on just how to make sure that the efforts you are making in this area are effective, and simply not a waste of time and energy. So breathe, refocus, and ask yourself "What really is the foundation of [...]
