There is a special art to creating a luxury brand that goes beyond a top-notch product, though that’s certainly the beginning of your journey. You have many steps to think about along the way, not the least of which is how to ensure scarcity and exclusivity synonymous with luxury goods. These six tips will help you discover the most important [...]
Influencer marketing is nothing new, though for decades it was known as endorsements. The difference between the endorsements of yesteryear and today’s influencer marketing is that celebrity status is no longer necessary to reach wide audiences. In fact, the latest statistics prove that micro- and nano-influencers get better engagement on their promotional posts than celebrities, though their follower numbers may [...]
As a startup founder, you have a lot on your plate. You have your idea, your product. You have your business plan. You have funding. You have your partners. You have your…marketing? With so much to think about when starting a business, sometimes marketing gets shuffled aside. Many make the mistake of believing their new product or service is so [...]
This year alone, US consumers will spend more than $933 billion on ecommerce purchases. Accessories, such as jewelry, will see growth of more than 23%. In other words, if your jewelry isn’t available for online purchase, then you’re missing out. It’s not enough to simply have an online store anymore, though. Online stores are accessible by all, while brick-and-mortar stores [...]
