This year, 87% of marketers plan to launch at least one influencer marketing campaign. Social proof is huge for Millennials and the up-and-coming Generation Z, and influencer marketing is one of the most effective ways to provide that validation they seek. All you have to do is find the right influencers and put them to work. Believe it or not, [...]
For many, the Super Bowl ads aired during the game on Sunday were a big hit. For others, a miss and a reason to boycott. The hype surrounding the controversial Budweiser ad swirled early and strong, with hashtags forming on Twitter near the beginning of last week. The commercial from 84 Lumber, however, was a surprise offering that no one saw coming. [...]
It happens more often than you might think: brand hijacking. Most recently, New Balance has struggled to maintain control of its own brand story, as the shoes have been dubbed “the official shoes of white people” by an influencer who truly believed the brand would be thrilled with the designation. Other brands have watched their own stories retold by consumers [...]
A new year, a new…website? Well, you may not need to go that far, but the truth is this: Your website could be dragging you down. With a new year beginning, maybe it’s time to finally resolve to get your branded website up to date and working hard for you. “But how much could an outdated website actually hurt?” you [...]
