Source With so much focus on branding these days, it’s easy to get caught up in the company vision, message, and product. The problem is that today’s buyers don’t necessarily want slick, streamlined brands. They want connections. They want relationships. Brands they can trust again and again. If you’re hiding behind your company’s identity, you’re missing your chance to make [...]
Source Consumers have greater access to brands than ever before. While this might sound like amazing exposure for your company—and it is—it’s also a huge liability. Why? Because consumers’ access to your brands also gives them the ability to change your brand perception. Manage Your Brand Outlets Wherever your brand appears online, there you should be also. Of course, you’ll [...]
Source On the heels of Procter & Gamble’s announcement that the word “marketing” will be eliminated from all job titles, companies large and small are forced to face one major fact: Branding is our present and our future. The previous title of “marketing” will now be replaced with “brand management,” but that’s not all that has changed. While marketing is [...]
