Storytelling is one of the biggest marketing words of the year, just behind influencer in popularity. It’s important to craft stories that reach your buyers, and every story needs a hero. Who do you think that hero is? Is it your brand, swooping in to save the day and solve all of their pain points? There’s certainly an argument to [...]
Your brand credibility is more perilous than you might think. It takes years to craft a solid reputation, and only a split second to destroy it all. With the enormous reach of social media, one gaffe could reach millions of people in minutes. That’s why it’s so important to constantly monitor your reputation and work hard to continuously build brand [...]
Have you ever seen messaging from a well-known brand that made you shake your head in confusion? Maybe one of your favorite companies released a product or service that just didn’t fit the brand you’ve grown to know and love. A departure from your brand mission and vision could happen if you’re not careful, and the result is always confusion [...]
This year, 87% of marketers plan to launch at least one influencer marketing campaign. Social proof is huge for Millennials and the up-and-coming Generation Z, and influencer marketing is one of the most effective ways to provide that validation they seek. All you have to do is find the right influencers and put them to work. Believe it or not, [...]
