Blogging for your emerging food and beverage brand may seem like a pointless endeavor. What could you possibly say about your products that buyers won’t learn by tasting or even seeing? That’s why so many brands have made the transition to social media, particularly Instagram. We still see the benefit of a blog, however, especially for growing food and beverage [...]
Consider some of the world’s most famous pairings: Mickey and Minnie. Abbott and Costello. Bert and Ernie. Calvin and Hobbes. Romeo and Juliet. Jack and Rose (I’ll never let go!). Branding and…Marketing? Yes, just as with the world-famous pairs listed before, branding and marketing can’t—and shouldn’t—exist without each other. One simply can’t work as well without the other. If you’ve [...]
What are some of the most enduring slogans and taglines? Think for a moment about the ones you really love, the ones that captured the essence of the brand while also capturing the attention of consumers. What makes them so special, and how can you do the same for your business? Believe it or not, crafting a memorable slogan or [...]
In the first part of this series, we laid the foundation for your brand. Now it’s time to start building from the ground up. This is when you’ll begin to inform your buyers of your brand mission, vision, and position. When developing your brand, the design and voice of your brand must be clearly defined so as not to inspire [...]
