Source When you think “brand,” the giants probably come to mind first: Coca-Cola, Nike, Amazon, Google. These powerhouse companies spend millions each year just maintaining public perception and sentiment. As a small business owner, you may feel as though a “brand” isn’t necessary, since you aren’t now—and may never be—on the same level as these international corporations…but you’d be wrong. [...]
Source Search engine optimization doesn’t have to be a challenge, especially if you’re well familiar with your brand. The connection between SEO and branding must be formed from the beginning for the strongest possible ties. Perhaps concentrating on SEO at the branding stage doesn’t seem like a wise use of your time. After all, you’ll spend hours developing your [...]
Advertising and marketing can cost a great deal of money, even after your brand has become widely recognized. You’ll always have a budget for these areas, but advertising and marketing will never hold as much power as word-of-mouth, especially among millennials. In fact, advocates are 70% more likely to be considered a reliable source for recommendations and information. Harnessing that [...]
The concepts of branding and inbound marketing may seem to be at odds most of the time. After all, branding is how the world sees you; inbound marketing is how the world finds you. You’ll spend thousands of dollars and valuable hours developing a brand—an identity—by which you’ll be identified. This brand may be available to and recognized by a [...]
