image source Creating a company image involves a lot of different moving parts, from design and copy to marketing and branding. These components work together to present the buying public with the most complete vision possible of your company’s mission and products. The world’s most recognizable companies have one thing in common: Their brand strategy always comes first. Apple, [...]
What’s the difference between brands who succeed and those who struggle to make content marketing work? While the answer is certainly quality in many cases, it’s also much more complex than that. Content marketing programs can fail due to a lack of a defined mission, poor goal-setting, or even a poor understanding of how the brand’s buyer personas engage with [...]
Image Credit: graur codrin/freedigitalphotos.net 76% of today’s marketers think their profession has changed more in the last two years than it did in the previous 50. It’s a staggering thought, but it’s likely not far off the mark. As brands struggle to keep up with quickly-changing consumer behaviors, many traditional marketing programs are being rebuilt from the ground up. As [...]
Apple creates quality products for creatives. When I say McDonalds, you think convenience. You almost certainly associate BMW with luxury, and Nike with a sense of triumph. The instant word association of these world-famous brands is the product of careful and effective branding practices by their marketing teams. It’s the same reason why Coca Cola has nearly complete worldwide recognition. [...]
