What’s the difference between brands who succeed and those who struggle to make content marketing work? While the answer is certainly quality in many cases, it’s also much more complex than that. Content marketing programs can fail due to a lack of a defined mission, poor goal-setting, or even a poor understanding of how the brand’s buyer personas engage with [...]
Would you rather buy from a brand with fragmented messaging, or one with consistent communications? Chances are, the mixed messaging from the first option won’t even make much of an impression. Aberdeen Research has discovered that 65% of best-of-class marketers work to integrate their communications, compared with just 51% of their peers as a whole. Without consistent, clear messaging in [...]
With all the buzz, articles, and how-to guides on how to create compelling content, it is easy to be overwhelmed and bewildered on just how to make sure that the efforts you are making in this area are effective, and simply not a waste of time and energy. So breathe, refocus, and ask yourself "What really is the foundation of [...]
