Why Marketing Is Important When You Sell or Exit Your Business

Whenever major changes for businesses are on the horizon, marketing tends to be the first thing cut. Entering a recession? Cut the marketing budget. Facing a pandemic? Cut the marketing budget. Selling your business? Cut the marketing budget. We’ve explained before, particularly when facing a recession and dealing with a pandemic, that these are the worst times to consider cutting [...]

By |2025-04-14T08:26:36-07:00April 14th, 2025|

Sales Enablement Marketing Strategies to Boost Your Revenue

Once upon a time, Sales and Marketing were in the same department in almost every company. The two were tied together so tightly that most didn’t realize there was a difference. Now, of course, we know better. Sales and marketing often have their own separate departments and, in the most successful of organizations, support each other. Some brands now also [...]

By |2025-03-14T11:21:30-07:00March 17th, 2025|

Marketing Trends and Predictions to Help Leadership Prepare for 2024

With a new year around the corner, you probably already have many of your strategies in place, or at least in progress. You probably already have your eye on several potential marketing trends you expect to emerge in 2024, as well as current trends you expect to see either wither or flourish. Let’s take a look at the things we [...]

By |2023-11-16T07:26:34-08:00November 16th, 2023|

Discover 5 Ways to Recognize a High-Performing Fractional CMO

Not every great marketer is cut out to be a CMO or Fractional CMO. In fact, the inherent personality traits and characteristics of marketers tend to be the opposite of what a CMO needs to succeed. However, there are a handful of marketers with the organization and analytical thinking needed to become not just a CMO or Fractional CMO, but [...]

By |2023-04-27T01:08:26-07:00April 27th, 2023|
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