Once upon a time, Sales and Marketing were in the same department in almost every company. The two were tied together so tightly that most didn’t realize there was a difference. Now, of course, we know better. Sales and marketing often have their own separate departments and, in the most successful of organizations, support each other. Some brands now also [...]
With a new year around the corner, you probably already have many of your strategies in place, or at least in progress. You probably already have your eye on several potential marketing trends you expect to emerge in 2024, as well as current trends you expect to see either wither or flourish. Let’s take a look at the things we [...]
Not every great marketer is cut out to be a CMO or Fractional CMO. In fact, the inherent personality traits and characteristics of marketers tend to be the opposite of what a CMO needs to succeed. However, there are a handful of marketers with the organization and analytical thinking needed to become not just a CMO or Fractional CMO, but [...]
If you’re trying to run a business without adequate marketing leadership in place, there’s a very good chance that you’re the one juggling a lot of things—or, worse, you expect someone without the necessary experience to juggle for you. For many CEOs and business owners, marketing sounds simple enough. You’re just educating the public about your company and your products, [...]
