The true beauty of a Fractional CMO is that, by their very definition, they become exactly what your organization needs them to be. If your company needs marketing leadership but can’t financially or practically support a full-time CMO, then a fractional role is your answer. If you’ve recently had to downsize due to budget cuts and are missing crucial marketing [...]
Making the decision to hire a fractional CMO for your business is only the first step. Once you’ve determined that additional C-level support is needed, even if only on a part-time basis or in an interim capacity, you still have more important decisions to finalize—such as how to choose the right fractional CMO for your business. For the best possible [...]
With vaccines rolling out around the world and infection numbers waning, the worst is finally behind us. As the economy begins to further open, we’ll see several industries that experienced growth during the pandemic continue to thrive, particularly CPG and virtual meeting technology. The healthcare and fitness industries has also experienced a boom as more and more Americans became aware [...]
It’s no secret that 2020 put brands in a big bind when it came to marketing and increasing sales during a time when many small businesses were failing and millions of Americans found themselves out of work. In order to survive, a massive shift occurred, from traditional advertising and in-person events to overwhelmingly online efforts. Savvy businesses should expect this [...]
