Once upon a time, Sales and Marketing were in the same department in almost every company. The two were tied together so tightly that most didn’t realize there was a difference. Now, of course, we know better. Sales and marketing often have their own separate departments and, in the most successful of organizations, support each other. Some brands now also [...]
If there’s one common theme throughout the trends expected to drive marketing in 2025, that theme is AI. Artificial intelligence will likely be a part of almost every key trend that emerges this year. The best leaders will know when AI is helpful and when it could actually harm your efforts. Let’s examine the ways AI will likely influence trends [...]
Marketing leadership roles are fraught with minefields that could blow up a brand’s reputation in mere moments. In the past, these tripwires may have been a product that underperformed, an intern that forgot to log out of the brand Twitter account before going on a profanity-laced tirade, or C-level executive embroiled in some scandal. In recent years, however, announcing any [...]
With a new year around the corner, you probably already have many of your strategies in place, or at least in progress. You probably already have your eye on several potential marketing trends you expect to emerge in 2024, as well as current trends you expect to see either wither or flourish. Let’s take a look at the things we [...]
