A recent report detailed the many reasons why 95% of AI pilot programs had failed for enterprise businesses. Small to medium businesses that had high hopes for cutting budgets with the help of AI had those hopes dashed when they realized how many large companies saw a 0% return on investment. Does that mean AI is dead before it even [...]
At some stage, you may determine that marketing leadership is necessary to continue growing your business. This could be due to quick growth for a small business, loss of market share for a medium business that has never needed marketing leadership before, or perhaps a change in leadership for enterprise level businesses. Whatever the reason for needing marketing leadership, a [...]
Whenever major changes for businesses are on the horizon, marketing tends to be the first thing cut. Entering a recession? Cut the marketing budget. Facing a pandemic? Cut the marketing budget. Selling your business? Cut the marketing budget. We’ve explained before, particularly when facing a recession and dealing with a pandemic, that these are the worst times to consider cutting [...]
Once upon a time, Sales and Marketing were in the same department in almost every company. The two were tied together so tightly that most didn’t realize there was a difference. Now, of course, we know better. Sales and marketing often have their own separate departments and, in the most successful of organizations, support each other. Some brands now also [...]
