If there’s one common theme throughout the trends expected to drive marketing in 2025, that theme is AI. Artificial intelligence will likely be a part of almost every key trend that emerges this year. The best leaders will know when AI is helpful and when it could actually harm your efforts. Let’s examine the ways AI will likely influence trends [...]
Marketing leadership roles are fraught with minefields that could blow up a brand’s reputation in mere moments. In the past, these tripwires may have been a product that underperformed, an intern that forgot to log out of the brand Twitter account before going on a profanity-laced tirade, or C-level executive embroiled in some scandal. In recent years, however, announcing any [...]
With a new year around the corner, you probably already have many of your strategies in place, or at least in progress. You probably already have your eye on several potential marketing trends you expect to emerge in 2024, as well as current trends you expect to see either wither or flourish. Let’s take a look at the things we [...]
There is no question that marketing professionals are a different breed with a host of characteristics not often found in other professions—at least, not in such a specific combination. In the marketing department, you’ll find people who are both creative and analytical, curious and intuitive, decisive and diplomatic. These and many other characteristics set marketers and, to an even greater [...]
