There is no question that marketing professionals are a different breed with a host of characteristics not often found in other professions—at least, not in such a specific combination. In the marketing department, you’ll find people who are both creative and analytical, curious and intuitive, decisive and diplomatic. These and many other characteristics set marketers and, to an even greater [...]
With all signs pointing to a recession in the near future, there is one absolute truth all companies must keep in mind: Marketing during any financial downturn is a must. We’ve covered some of the strategies you can put in place in the past, but stretching marketing budgets and making the most of free or low-cost marketing options like social [...]
On the surface, it seems to make sense. When a financial downturn hits, budgets get tighter, so something has to go. For some companies, that means layoffs. For others, it might mean changing formulas or sizes for their products to save money. And for many others, marketing gets the axe. We can make a case for the first two solutions, [...]
Mentors are valuable to anyone who wants to grow in their career, regardless of what that career may be. In marketing, however, mentors can open doors to a host of benefits that go beyond the usual perks that these relationships offer. The knowledge gleaned from marketing mentors goes beyond the insight into negotiation tactics, networking opportunities, and career resources. [...]
