4 Benefits You Receive When You Work with a Fractional CMO

Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of marketing executives and staff, there is a good chance a Fractional CMO is the answer to many of your problems. If you’ve been following our previous articles, then you probably already have a good idea of [...]

By |2021-01-08T07:54:44-08:00January 8th, 2021|

What You Need to Know About Marketing to Digital Boomers

Baby Boomers are one of the wealthiest generations to date, holding $2.6 trillion in spending power. That’s a lot of money brands can earn when they work to understand Boomers and craft marketing campaigns that really reach them. Where many fail is in assuming that this older generation can’t—or won’t—use technology.  Here are some important statistics to keep in mind [...]

By |2020-10-27T07:26:02-07:00October 27th, 2020|

How to Leverage Digital Marketing for B2B: Part Three

By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website and an active social media account. Digital marketing is a process that requires strategy and investment on a regular basis—a very regular basis. Daily, and sometimes hourly, in [...]

By |2020-09-28T08:28:16-07:00September 28th, 2020|

How to Leverage Digital Marketing for B2B: Part Two

When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, so that’s pretty close. You kinda have to be there, too, right? [...]

By |2020-09-14T08:45:12-07:00September 14th, 2020|
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