More and more businesses are beginning to reopen their doors to consumers across the country, prompting economists to proclaim the coming economic bounceback. While shopping may continue to look different for many in various ways, marketers must be prepared for the expected sales increase that’s sure to come. However, just as we can’t expect to immediately go back to “business [...]
After two months of the “new normal” your brand likely has a better handle on what this pandemic means for the present and future of your bottom line. We’re well past the flurry of emails reassuring buyers that you’re “in this together,” or that “we’re still here.” Yes, things are still unfamiliar. Consequences for marketing choices during the past eight [...]
Now that you’ve refined your products, messaging, and audience, and accelerated your company’s new growth, you’ll want to measure your success. Of course, as a C-suite executive or business owner for several years, you’re already aware of the benefits of measuring and analyzing your metrics. The difference between business as you know it and the economy that will emerge during [...]
Not every branding, messaging, or product pivot has been the major breakthrough that companies needed to survive whatever difficulties they were suffering. Some of the reasons for the misstep could involve messaging that failed to connect with consumers, a product that failed to solve buyers’ pain points, or an inability to set their brand apart from others within the industry. [...]
