Once upon a time, consumer packaged goods were discovered through traditional advertising (print, television, and radio) or through placement on supermarket shelves. While this may still be enough for food and beverage brands to reach a portion of their target audience, marketing has taken a huge shift toward the use of technology to spread the word. After the introduction of [...]
If you’ve never really considered customer service an important step in your marketing strategy, then now’s the time to start. You’re already aware of the buyer’s journey and how to tailor your marketing to reach those customers wherever they are on the path to a purchase. What happens after that purchase? Don’t you want those buyers to come back again [...]
Millennials are killing CPG brands. No, not really. This particular generation has been accused of killing everything from dining out to diamonds, so it only seems logical to blame them for killing off consumer packaged goods. The truth, however, is that Millennials don’t have a thing to do with the death of any industry or brand. In fact, they’re more [...]
We recently made our case for digital marketing, specifically in the food and beverage space—but that’s just the beginning of the story. Technology keeps marching on, and so do the wants and needs of your buyers. It’s not enough anymore to have a website or a Facebook page. Your buyers want to be able to find you and engage with [...]
