We’ve all seen the heartwarming, amusing, informative social media posts that make the rounds for Coca-Cola, Doritos, and Campbell’s. Brands like Kellogg’s, Ben & Jerry’s, and Oreo have been dominating the social media and digital marketing landscape for years. Even healthy brands like Chobani, Clif, and Kind are muscling their way into the spotlight—and buyers’ consciousness—through the use of various [...]
Educating your customers on the benefits of your products and services has long been the definition of marketing, but in this era of immediate access through the internet, that definition has begun to evolve. Word-of-mouth is still and probably always will be the most powerful marketing tool you’ll have in your toolbox, especially with outlets that social media provides. This [...]
Consider some of the world’s most famous pairings: Mickey and Minnie. Abbott and Costello. Bert and Ernie. Calvin and Hobbes. Romeo and Juliet. Jack and Rose (I’ll never let go!). Branding and…Marketing? Yes, just as with the world-famous pairs listed before, branding and marketing can’t—and shouldn’t—exist without each other. One simply can’t work as well without the other. If you’ve [...]
Your brand is by no means small, but you’re definitely no Amazon. Hey, only Amazon is Amazon, right? Still, when you’re living in a world of Apples, and Coca-Colas, and Facebooks, any brand that doesn’t stack up can feel tiny. You already have what it takes to drive your brand to the next level. You must, or you wouldn’t be [...]
