Consider some of the world’s most famous pairings: Mickey and Minnie. Abbott and Costello. Bert and Ernie. Calvin and Hobbes. Romeo and Juliet. Jack and Rose (I’ll never let go!). Branding and…Marketing? Yes, just as with the world-famous pairs listed before, branding and marketing can’t—and shouldn’t—exist without each other. One simply can’t work as well without the other. If you’ve [...]
Your brand is by no means small, but you’re definitely no Amazon. Hey, only Amazon is Amazon, right? Still, when you’re living in a world of Apples, and Coca-Colas, and Facebooks, any brand that doesn’t stack up can feel tiny. You already have what it takes to drive your brand to the next level. You must, or you wouldn’t be [...]
For years, Instagram has been the darling of B2C brands, as the image-friendly platform provides the perfect setting to show off products and share video tutorials. Businesses that sell to other businesses, however, have struggled to find a good use for Instagram as a social marketing tool. Since Instagram has over 800 million monthly users, it may be time to reconsider [...]
We’ve talked about general marketing trends to expect and how blogging will continue to be as important as ever in the coming year. What about social media, though? Are some of the most popular techniques starting to lose steam? What new trends will take the place of the strategies that don’t get big results anymore? Predicting the future is tough, [...]
