No matter how you examine the buyer's journey, it’s the same every time. Awareness. Consideration. Decision. Every stage must occur before a purchase is made. To carry further, of course, is the delight phase, which consists of customer appreciation and service to ensure the buyer comes back for more. In many ways, buyer’s journey has evolved. As we discussed previously, [...]
Personalized marketing has been a cornerstone of strategy and execution for over a decade, growing stronger and more important as technology improved to provide data collection and automation options. During the latest State of Marketing Report from HubSpot, 94% of marketers said that personalization boosts sales. Now, hearing that 94% of marketers have experienced more success with personalized marketing seems [...]
We’re all familiar with the basic buyer’s journey: Awareness, Consideration, and Decision. This hasn’t changed, and it never will. What has changed, particularly as digital marketing continues to grow and evolve, is how marketers can guide buyers through each step, from the first discovery of their products or services to the purchase—and then beyond to the customer’s satisfaction for the [...]
It’s almost 2024. If you’re not exploring opportunities for more inclusive marketing, you can be sure you’re very, very far behind your competitors. People want to see themselves in the marketing messages they receive every day. When they don’t, they assume the products and services offered aren’t for them. No one spends money on products and services that aren’t for [...]
