Buyer personas are the backbone of your marketing efforts. You spend hours crafting campaigns meant to reach specific targets according to their age, location, gender, and so many other identifiers. In fact, before you even begin the branding process, knowing your buyers is a key step. But is it possible that you’re missing an important key to understanding your buyers? [...]
Expert marketers still say email marketing is one of the best ways to follow up with your prospects. After all, the people on your email list have raised their hands to say they would like to receive information from you - A perfect, open invitation to nurture and build trust in your brand. Email marketing has been around for nearly [...]
Source Do you ever wonder if consumers are tired of hearing you talk about yourself? Advertising and marketing really puts brands on a razor’s edge of publicity and self-absorption. It’s hard to extoll your many virtues anymore, simply because so many other brands are doing the same. Who should buyers believe? In 2016, you can change the game. What do [...]
Source Consumers have been asking for years for mobile friendly websites, but not every business was on board. Then, Google told the world that any websites that aren’t mobile responsive would be penalized in search rankings. Well, that got more people moving, but some are still dragging their feet. There is an alarming number of non-friendly websites out there—sites that [...]
