Source Rarely will a marketing agency or consultant tell you that marketing is a waste of time and money, but I’m not afraid to say it like it is. There is a very good chance that you’re wasting money on marketing by pursuing the wrong efforts. You may even suspect the same, but before you give up on marketing entirely, let’s [...]
Source Hashtags are probably nothing new to you, especially if you’ve been using social media for marketing in any way. If you don’t have a serious strategy for branding with hashtags in place, however, you might not get any benefits. Why would you bother with hashtagged phrases if they’re not helping your brand? Besides appearing culturally relevant, of course. The hashtag [...]
No matter your marketing strategy, you should consider each and every potential customer as an individual relationship. And yes, I mean like dating. This is exactly how inbound marketing is structured, though you can go a bit too far if you’re not careful. The key is to treat each relationship as fragile from the very beginning. Remember, your customers can [...]
Source We’ve talked before about how branding should come before absolutely anything else, and that includes your marketing plan. Yes, your brand should come even before you begin writing your marketing plan. Without a clear understanding of your voice and vision—of how you want the world to see your company—you’ll struggle to match your marketing plan to your brand. Here [...]
