In the digital age, remarkable, relevant content is the key to attracting customers. You know this. But do you know how to tailor that content to fit into each stage of the buyer's journey? The fact that content is king has no doubt been pounded into your head and left a lasting impression. It’s true, though. Buyers actually experience the majority of [...]
Source “Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.” – Kevin Roberts CEO Saatchi & Saatchi Every marketing company out there wants to be your “marketing partner,” but do they really know what that means? Do you know what [...]
Source New business owners aren’t always aware of the need to establish the proper branding. If you plan on being the face of the business, you may understand why you would need to plan for and develop a personal brand but not a corporate brand. Conversely, you may think you only need to develop a corporate brand with the hopes [...]
Source Rarely will a marketing agency or consultant tell you that marketing is a waste of time and money, but I’m not afraid to say it like it is. There is a very good chance that you’re wasting money on marketing by pursuing the wrong efforts. You may even suspect the same, but before you give up on marketing entirely, let’s [...]
