No matter your marketing strategy, you should consider each and every potential customer as an individual relationship. And yes, I mean like dating. This is exactly how inbound marketing is structured, though you can go a bit too far if you’re not careful. The key is to treat each relationship as fragile from the very beginning. Remember, your customers can [...]
Source We’ve talked before about how branding should come before absolutely anything else, and that includes your marketing plan. Yes, your brand should come even before you begin writing your marketing plan. Without a clear understanding of your voice and vision—of how you want the world to see your company—you’ll struggle to match your marketing plan to your brand. Here [...]
Source After forming your company, your first instinct is probably to begin spreading the word as quickly as possible. Time passes, and before you know it, you’re focused entirely on marketing and sales. After all, how can you have a company if you don’t have any consumers? Reaching your target audience is extremely important—so important that many focus on their [...]
Source The use of mobile devices, whether tablet or smartphone, has changed the way consumers interact with brands and make purchases. A recent comScore study found that some of the biggest brands in the world experienced tends of millions of mobile site visits, with Amazon leading the race at nearly 50 million views. Wal-Mart and Target also made excellent [...]
