Source After forming your company, your first instinct is probably to begin spreading the word as quickly as possible. Time passes, and before you know it, you’re focused entirely on marketing and sales. After all, how can you have a company if you don’t have any consumers? Reaching your target audience is extremely important—so important that many focus on their [...]
Source The use of mobile devices, whether tablet or smartphone, has changed the way consumers interact with brands and make purchases. A recent comScore study found that some of the biggest brands in the world experienced tends of millions of mobile site visits, with Amazon leading the race at nearly 50 million views. Wal-Mart and Target also made excellent [...]
Source Really, who has the marketing budget Coca-Cola and Nike can boast? Smaller companies sit in awe of the glitzy commercials and celebrity endorsements and think, “I could never do that.” Honestly, without those monster marketing budgets, you can’t. That doesn’t mean you can’t make a big impact with the money you have, though. To make the biggest impact, you [...]
Would you rather buy from a brand with fragmented messaging, or one with consistent communications? Chances are, the mixed messaging from the first option won’t even make much of an impression. Aberdeen Research has discovered that 65% of best-of-class marketers work to integrate their communications, compared with just 51% of their peers as a whole. Without consistent, clear messaging in [...]
