For years, marketers have had their eyes on Generation Z, and for good reason. This is the largest cohort of consumers, at 25% of the global population. They’ve just barely edged out Millennials for the top spot, and Baby Boomers now comprise only 14% of consumers. In other words, when it comes to spending, Gen Z is the future. The [...]
Rumors of a coming recession persist. On one hand, the recent debt ceiling scare had many watching from the edges of their seats. On the other hand, however, the GDP continues to increase each quarter, unemployment remains at near historic lows, consumer spending continues to rise, and the stock market is currently surging. However, because shouts that recession is coming [...]
With more than 61% of marketers using some form of AI in their marketing efforts, even the most dyed-in-the-wool, old-school marketer is aware of artificial intelligence. It’s impossible to avoid the chatter around ChatGPT, right? Many of the people who’ve incorporated AI into their daily work lives have called it nothing short of miraculous. It’s cool to be enamored with [...]
In spite of rising wages, low employment rates, and a growing GDP, rumors and rumbles of a coming recession still have many companies looking for areas where costs can be cut and belts tightened. If that scenario resonates with you, then you’ll want these tips for making the most of your marketing budget in 2023. Rethink Your Goals If you’re [...]
