In spite of rising wages, low employment rates, and a growing GDP, rumors and rumbles of a coming recession still have many companies looking for areas where costs can be cut and belts tightened. If that scenario resonates with you, then you’ll want these tips for making the most of your marketing budget in 2023. Rethink Your Goals If you’re [...]
It’s right around the corner; 2023 feels like it could be a bright, shiny new year for us, doesn’t it? We’ll leave the pandemic behind for good and embrace all the possibilities the future holds. Maybe everything will go back to “normal,” or maybe we’ll discover that buyer behaviors were permanently changed. The recession we’ve entered could continue, or we [...]
On the surface, it seems to make sense. When a financial downturn hits, budgets get tighter, so something has to go. For some companies, that means layoffs. For others, it might mean changing formulas or sizes for their products to save money. And for many others, marketing gets the axe. We can make a case for the first two solutions, [...]
Even though there are numerous tools out there for tracking a buyer’s journey, it can be difficult to pin down the exact journey a user took toward conversion. In fact, the sheer number of platforms and tools available could be what makes it tough to track the journey. Different tools have different algorithms, different ways of measuring and reporting, which [...]
