There’s a memorable quote in the 1986 movie Ferris Bueller’s Day Off: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That line couldn’t be more applicable in 2022. Replace the word “life” with “digital marketing” or “your target audience,” and we get a head start on what programmatic advertising [...]
Determining your target audience isn’t as easy as simply naming the demographic you to hope will buy your product. It may seem that easy; after all, you created your company, your products, and your services with that specific type of buyer in mind. The problem is that target audiences can change over time as they age—or as your brand ages. [...]
While changes in digital privacy have been well received by general consumers, they’ve made life a bit harder for marketers. The ability to track buyer behavior has been the cornerstone for providing relevant and personalized ads through various platforms, including PPC and social media. It’s true that Apple and Google have certainly put a damper on marketing and advertising efforts. [...]
With Thanksgiving just behind us, holiday marketing is already in full gear. If you haven’t started already, you’re late. That doesn’t mean you don’t have time to pull together some powerful marketing ideas for your local business. If you really want to grab some attention, these tips will help. Adjust Your Target Audience One thing many retailers forget to consider during the [...]
