This year alone, US consumers will spend more than $933 billion on ecommerce purchases. Accessories, such as jewelry, will see growth of more than 23%. In other words, if your jewelry isn’t available for online purchase, then you’re missing out. It’s not enough to simply have an online store anymore, though. Online stores are accessible by all, while brick-and-mortar stores [...]
Both in-person and online shopping are seeing increases in their respective numbers. No one has a crystal ball, so marketers must continue to think on their feet as trends begin, change, and fade away. Fortunately, we can use our observations to form a 2022 marketing strategy. Trial and error through 2020 and the first part of 2021 has given marketers [...]
The true beauty of a Fractional CMO is that, by their very definition, they become exactly what your organization needs them to be. If your company needs marketing leadership but can’t financially or practically support a full-time CMO, then a fractional role is your answer. If you’ve recently had to downsize due to budget cuts and are missing crucial marketing [...]
Making the decision to hire a fractional CMO for your business is only the first step. Once you’ve determined that additional C-level support is needed, even if only on a part-time basis or in an interim capacity, you still have more important decisions to finalize—such as how to choose the right fractional CMO for your business. For the best possible [...]
