In the past, niche brands had to fight for any inch of shelf space they could claim at grocery stores. Over the last few years, however, 42% of consumers say they have made better plans to achieve long-term health. This new attention to healthy food, or functional food, made way for the growth of gourmet and organic grocers like Whole [...]
On the surface, a Fractional CMO and customer LTV may appear to have little to do with each other. After all, by most definitions, a Fractional CMO is temporary—often in place for a period of a few months to two years. The Lifetime Value of a customer, however is, well, defined over the course of several years. In many cases, [...]
With vaccines rolling out around the world and infection numbers waning, the worst is finally behind us. As the economy begins to further open, we’ll see several industries that experienced growth during the pandemic continue to thrive, particularly CPG and virtual meeting technology. The healthcare and fitness industries has also experienced a boom as more and more Americans became aware [...]
It’s no secret that 2020 put brands in a big bind when it came to marketing and increasing sales during a time when many small businesses were failing and millions of Americans found themselves out of work. In order to survive, a massive shift occurred, from traditional advertising and in-person events to overwhelmingly online efforts. Savvy businesses should expect this [...]
