We’ve all seen the heartwarming, amusing, informative social media posts that make the rounds for Coca-Cola, Doritos, and Campbell’s. Brands like Kellogg’s, Ben & Jerry’s, and Oreo have been dominating the social media and digital marketing landscape for years. Even healthy brands like Chobani, Clif, and Kind are muscling their way into the spotlight—and buyers’ consciousness—through the use of various [...]
We’ve talked about general marketing trends to expect and how blogging will continue to be as important as ever in the coming year. What about social media, though? Are some of the most popular techniques starting to lose steam? What new trends will take the place of the strategies that don’t get big results anymore? Predicting the future is tough, [...]
When you publish content for your brand, your goal is to provide information to your buyers that helps them decide to buy. Also, however, you want them to share with others, right? The elusive but oh-so-lucrative viral post has been known to change everything for brands that managed to get it right. Creating a post that will go viral isn’t [...]
If you’re still using the old faithful social media platforms—Facebook, Twitter, and LinkedIn—don’t worry. These networks aren’t going anywhere. If, however, you’ve noticed a downtrend in the number of engagements you’re receiving, it may be because you haven’t kept up with the many new ways that marketers are using these tools. The future of social media marketing has arrived. You’ll [...]
