Whenever major changes for businesses are on the horizon, marketing tends to be the first thing cut. Entering a recession? Cut the marketing budget. Facing a pandemic? Cut the marketing budget. Selling your business? Cut the marketing budget. We’ve explained before, particularly when facing a recession and dealing with a pandemic, that these are the worst times to consider cutting [...]
Marketing leadership roles are fraught with minefields that could blow up a brand’s reputation in mere moments. In the past, these tripwires may have been a product that underperformed, an intern that forgot to log out of the brand Twitter account before going on a profanity-laced tirade, or C-level executive embroiled in some scandal. In recent years, however, announcing any [...]
Personalized marketing has been a cornerstone of strategy and execution for over a decade, growing stronger and more important as technology improved to provide data collection and automation options. During the latest State of Marketing Report from HubSpot, 94% of marketers said that personalization boosts sales. Now, hearing that 94% of marketers have experienced more success with personalized marketing seems [...]
It’s almost 2024. If you’re not exploring opportunities for more inclusive marketing, you can be sure you’re very, very far behind your competitors. People want to see themselves in the marketing messages they receive every day. When they don’t, they assume the products and services offered aren’t for them. No one spends money on products and services that aren’t for [...]
