If you’ve ever played the lottery or put a dollar in a slot machine, then you have some idea of how the “motivating uncertainty effect” works. It’s the same psychological effect that drives popular game shows like Wheel of Fortune and Let’s Make a Deal. That sense of excitement, mystery… The huge shot of dopamine when we win. Dopamine is [...]
Omni-channel marketing is a must for brands that want to connect and engage with younger generations. While Generation X and Millennials move seamlessly from up to three different screens throughout the day, Generation Z will use up to five—television, tablet, smartphone, laptop, and desktop. Omni-channel marketing has made it possible to reach all generations on all screens, but it doesn’t [...]
Once upon a time, consumer packaged goods were discovered through traditional advertising (print, television, and radio) or through placement on supermarket shelves. While this may still be enough for food and beverage brands to reach a portion of their target audience, marketing has taken a huge shift toward the use of technology to spread the word. After the introduction of [...]
We recently made our case for digital marketing, specifically in the food and beverage space—but that’s just the beginning of the story. Technology keeps marching on, and so do the wants and needs of your buyers. It’s not enough anymore to have a website or a Facebook page. Your buyers want to be able to find you and engage with [...]
