The holidays are the most wonderful time of the year for consumer-based ecommerce and retail marketers, as increased sales are almost always guaranteed. The nature of the season is that people will spend, spend, spend—starting well before Black Friday and continuing right up until Christmas Eve. Once the holidays are over, however, brands struggle to maintain those new customers. Why? [...]
Marketing leadership roles are fraught with minefields that could blow up a brand’s reputation in mere moments. In the past, these tripwires may have been a product that underperformed, an intern that forgot to log out of the brand Twitter account before going on a profanity-laced tirade, or C-level executive embroiled in some scandal. In recent years, however, announcing any [...]
As we’ve mentioned a few times, both here on the blog and in our social media posts, the end of the third-party cookie is nigh. Now, there’s probably a part of you, even if you’re in marketing, that says “good riddance!” Yes, the third-party cookie has gotten some heat over the years as privacy concerns began to overtake the excitement [...]
No matter how you examine the buyer's journey, it’s the same every time. Awareness. Consideration. Decision. Every stage must occur before a purchase is made. To carry further, of course, is the delight phase, which consists of customer appreciation and service to ensure the buyer comes back for more. In many ways, buyer’s journey has evolved. As we discussed previously, [...]
