Source By this point, we’re all aware of what a brand is, right? At least, when we consider giant companies like Coca-Cola, Apple, Nike, and McDonald’s, we know what a brand is. What about companies that don’t have the marketing budgets for celebrity endorsements and global television spots? How can those small-to medium-sized businesses develop a recognizable and respectable brand [...]
Source Every company knows what they do, right? Coca-Cola sells soft drinks, Apple sells state-of-the-art technology devices, and Nike provides athletic apparel. Even businesses on a smaller scale know exactly what they provide to consumers. Any business that gets so far as to start selling goods or services at least knows what they do. If you don’t yet know [...]
Source The use of mobile devices, whether tablet or smartphone, has changed the way consumers interact with brands and make purchases. A recent comScore study found that some of the biggest brands in the world experienced tends of millions of mobile site visits, with Amazon leading the race at nearly 50 million views. Wal-Mart and Target also made excellent [...]
Source On the heels of Procter & Gamble’s announcement that the word “marketing” will be eliminated from all job titles, companies large and small are forced to face one major fact: Branding is our present and our future. The previous title of “marketing” will now be replaced with “brand management,” but that’s not all that has changed. While marketing is [...]
