Measuring success as a marketer is crucial for several reasons. First, you have concrete proof that what you’re doing works or doesn’t work. Not only does this help you justify the work you’re doing, but also this information can be used to tweak, overhaul, or even scrap your current marketing campaigns. Second, you can determine where your budget has the [...]
While changes in digital privacy have been well received by general consumers, they’ve made life a bit harder for marketers. The ability to track buyer behavior has been the cornerstone for providing relevant and personalized ads through various platforms, including PPC and social media. It’s true that Apple and Google have certainly put a damper on marketing and advertising efforts. [...]
Many make the mistake of believing that marketing leadership and management are interchangeable terms. While there may be some overlap in the broad functions of both jobs, there are distinct differences between the two positions. Expecting one to perform the tasks of both management and leadership could leave all involved feeling frustrated and shortchanged. By realizing the differences between the [...]
Knowing the trends before they become trends is necessary for successful social media marketing. In 2021, more than 72% of Americans used social media platforms on a regular basis. If you want to keep those users’ attention, it’s imperative to stay up to date with current and upcoming trends in social media marketing. That may sound like a tall order with trends coming [...]
