We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words come from someone we only know on social media. However, influencer marketing often brings to mind recipe videos, makeup tutorials, fashion subscription unboxing videos, and other consumer-focused marketing content. For that reason, B2B brands may believe influencer marketing simply isn’t [...]
There is a special art to creating a luxury brand that goes beyond a top-notch product, though that’s certainly the beginning of your journey. You have many steps to think about along the way, not the least of which is how to ensure scarcity and exclusivity synonymous with luxury goods. These six tips will help you discover the most important [...]
Influencer marketing is nothing new, though for decades it was known as endorsements. The difference between the endorsements of yesteryear and today’s influencer marketing is that celebrity status is no longer necessary to reach wide audiences. In fact, the latest statistics prove that micro- and nano-influencers get better engagement on their promotional posts than celebrities, though their follower numbers may [...]
As a startup founder, you have a lot on your plate. You have your idea, your product. You have your business plan. You have funding. You have your partners. You have your…marketing? With so much to think about when starting a business, sometimes marketing gets shuffled aside. Many make the mistake of believing their new product or service is so [...]
