If you’ve ever played the lottery or put a dollar in a slot machine, then you have some idea of how the “motivating uncertainty effect” works. It’s the same psychological effect that drives popular game shows like Wheel of Fortune and Let’s Make a Deal. That sense of excitement, mystery… The huge shot of dopamine when we win. Dopamine is [...]
What changes have you made to your CPG marketing strategy in the last five years? What about the last three years? Are you still using the same marketing techniques that have worked for your brand for decades, only to see revenue slipping? Technology has changed the way consumers discover, search for, and even buy the products they need (or want). [...]
Customer loyalty is a lucrative investment. Customers with an emotional connection to a brand have a 306% higher lifetime value. The problem is that loyalty programs are a game of high hopes and often anemic results. Studies show that only 11% of Millennials actively engage in the loyalty programs they’re members of. Overall, consumers will only be active on 30-40% of the programs [...]
With articles cranking out every month titled “Generation Z Is Moving Away From Facebook,” or “Generation Z Could Kill Facebook,” or “Meet Gen Z: No Facebook, No TV, No BS,” you may believe that marketing your CPG or food and beverage brand on Facebook is a no-go. The real numbers, however, may surprise you. Generation Z Buying Power Already, Gen [...]
