Source After forming your company, your first instinct is probably to begin spreading the word as quickly as possible. Time passes, and before you know it, you’re focused entirely on marketing and sales. After all, how can you have a company if you don’t have any consumers? Reaching your target audience is extremely important—so important that many focus on their [...]
Source By this point, we’re all aware of what a brand is, right? At least, when we consider giant companies like Coca-Cola, Apple, Nike, and McDonald’s, we know what a brand is. What about companies that don’t have the marketing budgets for celebrity endorsements and global television spots? How can those small-to medium-sized businesses develop a recognizable and respectable brand [...]
Source Every company knows what they do, right? Coca-Cola sells soft drinks, Apple sells state-of-the-art technology devices, and Nike provides athletic apparel. Even businesses on a smaller scale know exactly what they provide to consumers. Any business that gets so far as to start selling goods or services at least knows what they do. If you don’t yet know [...]
Source The use of mobile devices, whether tablet or smartphone, has changed the way consumers interact with brands and make purchases. A recent comScore study found that some of the biggest brands in the world experienced tends of millions of mobile site visits, with Amazon leading the race at nearly 50 million views. Wal-Mart and Target also made excellent [...]
