Source With so much focus on branding these days, it’s easy to get caught up in the company vision, message, and product. The problem is that today’s buyers don’t necessarily want slick, streamlined brands. They want connections. They want relationships. Brands they can trust again and again. If you’re hiding behind your company’s identity, you’re missing your chance to make [...]
Source As we’ve seen, consumers have the power to change a brand’s story. No brand, no matter how large or small, is so powerful that they don’t need to worry about consumers’ effects on their bottom line. Consider the new brand story of Apple, which has recently faced backlash regarding faulty software updates and, worse, phones that bend when crammed [...]
With all the buzz, articles, and how-to guides on how to create compelling content, it is easy to be overwhelmed and bewildered on just how to make sure that the efforts you are making in this area are effective, and simply not a waste of time and energy. So breathe, refocus, and ask yourself "What really is the foundation of [...]
