We all know that marketing is one of the crucial factors in a small businesses development. However, the most important factor in marketing itself is strategy. Growing a business is definitely a marathon and not a race, and your marketing should reflect that. Ideally, you need to look at the big picture and always work towards a greater goal. Think [...]

Marketing without branding is like fishing without a hook. You’ll be distributing your message, sure. You may see results in the forms of sales closed and new customers. But is there even anything behind the words? As expert James Heaton eloquently puts it, your marketing is a method of pushing your message out, while your branding is the pull that [...]

Image source Brand perception does matter. But what is more important is how you create and position that perception among your customers. Studies have shown that 75% of purchase decisions are based on emotion. The organizations that place value-over-price considerations to win hearts are usually armed with a well-defined, genuinely likeable brand. The benefits of defining your organization’s values, voice, and [...]

While a social media department that exists in a silo is certainly better than none at all, it’s not nearly as effective as an integrated brand strategy. Social media is now the most popular online activity, accounting for 27% of time consumers spend on the internet. 74% of marketers consider their presence on Facebook, Twitter, Google+ and other major networks [...]