You may have several reasons for using AI in your marketing and branding. Some adopted AI to save money; some chose AI to streamline their workflow. Still others jumped on board simply because everyone else did, and they were afraid to be left behind. No matter your reason for making AI part of your marketing and branding efforts, you’re one [...]
At some stage, you may determine that marketing leadership is necessary to continue growing your business. This could be due to quick growth for a small business, loss of market share for a medium business that has never needed marketing leadership before, or perhaps a change in leadership for enterprise level businesses. Whatever the reason for needing marketing leadership, a [...]
As a fractional CMO (Chief Marketing Officer) and long-time marketing executive, I’ve been told countless times that the marketing budget needs to be cut for one reason or another. In 2022, after a pandemic and at the door of a recession, “cutting the budget” is a constant refrain. No matter how many times I point out that marketing during a [...]
Educating your customers on the benefits of your products and services has long been the definition of marketing, but in this era of immediate access through the internet, that definition has begun to evolve. Word-of-mouth is still and probably always will be the most powerful marketing tool you’ll have in your toolbox, especially with outlets that social media provides. This [...]
