Many businesses are well aware of the impact the “slow season” can have on their businesses. Retailers and other industries that see peak sales during specific seasons throughout the year often have strategies in place to continue growing their businesses when the going gets tough. Recent events, however, have led many businesses that never typically experience a slow season to [...]
Omni-channel marketing is a must for brands that want to connect and engage with younger generations. While Generation X and Millennials move seamlessly from up to three different screens throughout the day, Generation Z will use up to five—television, tablet, smartphone, laptop, and desktop. Omni-channel marketing has made it possible to reach all generations on all screens, but it doesn’t [...]
Millennials are killing CPG brands. No, not really. This particular generation has been accused of killing everything from dining out to diamonds, so it only seems logical to blame them for killing off consumer packaged goods. The truth, however, is that Millennials don’t have a thing to do with the death of any industry or brand. In fact, they’re more [...]
Blogging for your emerging food and beverage brand may seem like a pointless endeavor. What could you possibly say about your products that buyers won’t learn by tasting or even seeing? That’s why so many brands have made the transition to social media, particularly Instagram. We still see the benefit of a blog, however, especially for growing food and beverage [...]
