Generation Z’s spending power is expected to reach between $12 billion and $12.6 billion by 2030, the fastest purchasing power growth of any generation before. Generation Z influences 40% of household purchases and, in B2B spaces, 67% of purchases worth $1 million or more. Marketers and executives who haven’t yet figured out how to appeal to this generation will continue [...]
Whenever major changes for businesses are on the horizon, marketing tends to be the first thing cut. Entering a recession? Cut the marketing budget. Facing a pandemic? Cut the marketing budget. Selling your business? Cut the marketing budget. We’ve explained before, particularly when facing a recession and dealing with a pandemic, that these are the worst times to consider cutting [...]
Marketing leadership roles are fraught with minefields that could blow up a brand’s reputation in mere moments. In the past, these tripwires may have been a product that underperformed, an intern that forgot to log out of the brand Twitter account before going on a profanity-laced tirade, or C-level executive embroiled in some scandal. In recent years, however, announcing any [...]
Personalized marketing has been a cornerstone of strategy and execution for over a decade, growing stronger and more important as technology improved to provide data collection and automation options. During the latest State of Marketing Report from HubSpot, 94% of marketers said that personalization boosts sales. Now, hearing that 94% of marketers have experienced more success with personalized marketing seems [...]
