On the surface, it seems to make sense. When a financial downturn hits, budgets get tighter, so something has to go. For some companies, that means layoffs. For others, it might mean changing formulas or sizes for their products to save money. And for many others, marketing gets the axe. We can make a case for the first two solutions, [...]
There is a special art to creating a luxury brand that goes beyond a top-notch product, though that’s certainly the beginning of your journey. You have many steps to think about along the way, not the least of which is how to ensure scarcity and exclusivity synonymous with luxury goods. These six tips will help you discover the most important [...]
Both in-person and online shopping are seeing increases in their respective numbers. No one has a crystal ball, so marketers must continue to think on their feet as trends begin, change, and fade away. Fortunately, we can use our observations to form a 2022 marketing strategy. Trial and error through 2020 and the first part of 2021 has given marketers [...]
The true beauty of a Fractional CMO is that, by their very definition, they become exactly what your organization needs them to be. If your company needs marketing leadership but can’t financially or practically support a full-time CMO, then a fractional role is your answer. If you’ve recently had to downsize due to budget cuts and are missing crucial marketing [...]
