More and more businesses are beginning to reopen their doors to consumers across the country, prompting economists to proclaim the coming economic bounceback. While shopping may continue to look different for many in various ways, marketers must be prepared for the expected sales increase that’s sure to come. However, just as we can’t expect to immediately go back to “business [...]
Now that you’ve refined your products, messaging, and audience, and accelerated your company’s new growth, you’ll want to measure your success. Of course, as a C-suite executive or business owner for several years, you’re already aware of the benefits of measuring and analyzing your metrics. The difference between business as you know it and the economy that will emerge during [...]
Many businesses are well aware of the impact the “slow season” can have on their businesses. Retailers and other industries that see peak sales during specific seasons throughout the year often have strategies in place to continue growing their businesses when the going gets tough. Recent events, however, have led many businesses that never typically experience a slow season to [...]
If you’ve ever played the lottery or put a dollar in a slot machine, then you have some idea of how the “motivating uncertainty effect” works. It’s the same psychological effect that drives popular game shows like Wheel of Fortune and Let’s Make a Deal. That sense of excitement, mystery… The huge shot of dopamine when we win. Dopamine is [...]
