We’re roaring toward 2018, and as the days change, so do several of the marketing trends we’ve used in 2017. Many of the strategies you’ve used in the past aren’t going anywhere. Content, for instance, will always be important to help you educate and delight your buyers. Other activities, however, are already changing at a blistering pace. Are you ready [...]
It's easy for your marketing department to get caught up in the day-to-day tasks that need to be done. Post this many Facebook updates, tweet this many times, write a blog, check the SEO, create that video, boost that ad, bid on those keywords… The list of daily activities necessary to market our businesses is long and sometimes difficult. We’re always learning—even [...]
It takes a lot of work to create marketing videos for your business. After you go through all the trouble (and money) needed to write, film, produce, and distribute your video, your ultimate reward is thousands of views, right? You want people to watch and share and watch again. So…what happens when your videos aren't getting views? Why wouldn’t your [...]
Let’s be honest: There’s so much content out there on the internet right now that it’s hard to get noticed. If you’re creating content for your brand, this can be pretty discouraging. How many times have you posted a blog or a video, only to watch with dismay as the view count slowly ticks over to one, then two, then…stops. [...]
