“Marketing” is such a broad term, isn’t it? Just the word itself brings to mind thoughts of TV commercials, social media accounts, blogs, pay-per-click and display ads, print marketing, and a million other ways to get your brand and products in front of buyers. With so many different options available, you might be tempted to run after the latest trends [...]
Marketers have spent the better part of the last five years trying to figure out how to market to millennials. After all, this is the largest cohort since the Baby Boomers—in fact now larger—and therefore hold a tremendous amount of spending power. It’s important to note, however, that while millennials may have tremendous spending power due to the size of [...]
Source Consumers have been asking for years for mobile friendly websites, but not every business was on board. Then, Google told the world that any websites that aren’t mobile responsive would be penalized in search rankings. Well, that got more people moving, but some are still dragging their feet. There is an alarming number of non-friendly websites out there—sites that [...]
Our Expert Tips in Content, Social Media & Optimization Will Help You Make It Happen Most of us are up to our ears (and elbows) in 2016 marketing planning. We’re pouring over year-to-date business results and brainstorming new tactics for SEO, conversions, social media – the list goes on and on. Will this be the year you finally optimize your [...]
