Not every great marketer is cut out to be a CMO or Fractional CMO. In fact, the inherent personality traits and characteristics of marketers tend to be the opposite of what a CMO needs to succeed. However, there are a handful of marketers with the organization and analytical thinking needed to become not just a CMO or Fractional CMO, but [...]
If you’re trying to run a business without adequate marketing leadership in place, there’s a very good chance that you’re the one juggling a lot of things—or, worse, you expect someone without the necessary experience to juggle for you. For many CEOs and business owners, marketing sounds simple enough. You’re just educating the public about your company and your products, [...]
There is no question that marketing professionals are a different breed with a host of characteristics not often found in other professions—at least, not in such a specific combination. In the marketing department, you’ll find people who are both creative and analytical, curious and intuitive, decisive and diplomatic. These and many other characteristics set marketers and, to an even greater [...]
Rumblings about a coming recession haven’t quieted, leaving many companies scrambling for ways to save money and cut budgets. You already know that cutting marketing leadership is a bad idea all around, and you also already know—if you’ve been reading this blog, anyway—that a Fractional CMO can help you solve several different challenges at once. When you take the step [...]
