It takes a lot of work to create marketing videos for your business. After you go through all the trouble (and money) needed to write, film, produce, and distribute your video, your ultimate reward is thousands of views, right? You want people to watch and share and watch again. So…what happens when your videos aren't getting views? Why wouldn’t your [...]
Let’s be honest: There’s so much content out there on the internet right now that it’s hard to get noticed. If you’re creating content for your brand, this can be pretty discouraging. How many times have you posted a blog or a video, only to watch with dismay as the view count slowly ticks over to one, then two, then…stops. [...]
When you publish content for your brand, your goal is to provide information to your buyers that helps them decide to buy. Also, however, you want them to share with others, right? The elusive but oh-so-lucrative viral post has been known to change everything for brands that managed to get it right. Creating a post that will go viral isn’t [...]
No matter what your business is—and who your target audience is—you need content. Your content is how you continue to educate and engage buyers. How do they know what your business is all about, unless they can read your website, study your blogs, watch your videos, and engage with you on social media? Maybe you’ve gotten to this point with [...]
