Your brand credibility is more perilous than you might think. It takes years to craft a solid reputation, and only a split second to destroy it all. With the enormous reach of social media, one gaffe could reach millions of people in minutes. That’s why it’s so important to constantly monitor your reputation and work hard to continuously build brand [...]
Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether or only contribute a few times per year. Sure, anything you add to your website can help, [...]
Regardless of how large or small your company may be, the idea of competing with a company like Walmart or Amazon probably has you feeling a little incredulous. It’s not possible, is it? Of course it is. You can compete with big brands with the right marketing tactics. Remember, the big guys were all once small brands, too. So, how [...]
In the first part of this series, we laid the foundation for your brand. Now it’s time to start building from the ground up. This is when you’ll begin to inform your buyers of your brand mission, vision, and position. When developing your brand, the design and voice of your brand must be clearly defined so as not to inspire [...]
